Online Publishing | Greater New York City Area, US
2015 - Present
Manager, CRM & Retention Marketing / HBO
Associate Manager, Digital and Social Media Marketing / HBO
Coordinator, Social Media and Performance Marketing / HBO
Piloted the company’s first Instagram for the millennial-focused series Girls, garnering industry praise and an engagement rate increase of 200% in one programming season
Produced digital and social content for the network’s first live social pre-show, “True Blood Live,” celebrating the premiere of the penultimate season
Social Media and Performance Marketing / HBO
Freelancer/ Temp Social Media and Performance Marketing, Consumer Marketing/ Digital Platforms
Digital Marketing & Social Media Intern / HBO
Created and implemented a Twitter/ Hootsuite strategy for program profiles, specifically @BoredToDeath, to increase followers and engage online fan communities.
Developed a social marketing strategy and corresponding toolkit enveloping HBO GO, Facebook, Twitter, YouTube, foursquare, and Tumblr to attract collegiate markets nationwide to network programming and brand through a campus ambassador program.
Managed and updated existing social profiles for HBO titles, interacting to maintain audience relationships, drive users to brand content and HBO GO, and create conversation using Facebook insights.
PR Intern / Marlo Marketing Communications
Procter & Gamble Ambassador / MRY
Showtime Networks Digital Media Marketing Intern / Showtime Networks
I’ve been inspired to blog because my own inner monologue needed to make it’s way online.
I’d like to take a moment to discuss the recent trailers for “The Lucky One,” Zac Efron’s latest blockbusting hit. Aside from the movie previews which lasted upwards of 7 minutes and included so many plot twists I cannot imagine that seeing the film would bring to light any new character dilemmas, the television trailers are the things which great SNL shorts are made of. The shower intercourse, the war veteran, the beacon of hope that is any woman of a Nicholas Sparks novel, all provide great structure for a basic parody of film trailers.
Yet, the most strikingly delightful aspect of these clips is the return of the Zac Efron serious face. What is this serious voice? WHY MUST YOU PAUSE SO MUCH? What is this “acting?” What is this aggressive flaring of your nostrils when you are making points? WHY DO YOU THINK YOU CAN COMPETE WITH THE ONLY NICHOLAS SPARKS ADAPTATION THAT WILL EVER MATTER, EVER?
Recall, if you will, the classic High School Musical moment when Coach Bolton charges in on Troy and Gabriella in the gymnasium, as they are mid-dribble, giggling and wrestling with a basketball. Gabriella is introduced to Coach Bolton, and flees the gym with the excuse of more musicALE practice to be sung. As she frolics out, Troy, played by young Efron, FLARES HIS NOSTRILS AND SAYS IN HIS NOW WONDERFUL, SERIOUS-FACED MANNER: “That girl’s NAME… is GabriELLA. …and she’s VERY NICE.” Well, why Zac Efron hasn’t been given the Oscar yet is beyond my comprehension. Hopefully this next Taylor Swift-lover marketed film will be his Academy attention-grabbing role. Until his nostril flaring acceptance speech, I will watch his talent beam from the likes of HSMs two and three.
it’s an awesome word. I don’t remember where or when I first heard it, but I know that if there’s an opportunity to use it, I go for it. Not everyone is sure exactly what it means, though it isn’t too challenging of a word that no one’s ever heard of it or couldn’t decipher its meaning based on context.
Zeitgeist is a word that truly captures how awesome words with cool meanings are, since it means something awesome, and sounds awesome too. zeitgeist itself is awesome. and the word is awesome. and the concept is awesome.
At a time when technology and cultural shifts are so ubiquitous, I find myself integrating this term into casual conversation more often than could be considered normal,which inevitably leads to the conversation shift towards a discussion of the word zeitgeist.
So, say it again. zeitgeist. Now use it. zeitgeist. Now use it tomorrow. and then once more next week. and then always remember to use it always, for it is an AWESOME word.
In high school I joined indoor track and race-walked so I could have athletics on my college resume and appear well rounded. Sports? Not my thing. Hashtags? Something I can get on board with.
Mississippi State painted a #hailstate hashtag in their end zone for a big game and HOLY HASHTAG this is brilliant. The idea is so obvious and it had never been done before! I don’t really follow baseball (that was a joke that some people may not know that I know was a joke, and end zones are for soccer football, obviously, and I knew all that before coming across this story).
This is an AMAZING way for fans at the game and at home to follow along and promote the hashtag and the game. It’s the first time I have ever felt left out coming from a football-less school. We can be sure to see this start happening in professional sports and all over the place. With foursquare event check ins as well, the social experience at sporting events (and all events) is sure to expand in the coming months exponentially. I raise my teacup to you, Mississippi State Bulldogs. Brava. #HAILSTATE
In fall of 2010, when I learned that Garrett Harker and Jackson Cannon, the brilliance behind ESKD, were opening a seafood haven on the same block as ESKD, I thought things in Kenmore Square could never possibly get better. Alas, I should know that anyone behind something as magical as a Blueberry Thrill will always have more delights up their sleeve. Island Creek Oyster Bar (ICOB) was not the only space in the east of the square, and I learned last summer that the vacant space that had been a bar/ lounge months prior, was to be the next execution of the glorious Commonwealth Avenue vision.
The Hawthorne is the lounge to Eastern Standard’s restaurant, if you will, and it is far more than that. “Bar 500A” (as the Twitter handle speakeasily asserts) offers craft cocktails, fine wines, and small bites that match perfectly with the venues sleek and simultaneously homey atmosphere. Opening night was packed with swanky Bostonians who had similarly been waiting with bated breath for the doors to open.
The Aviation, one of my favorite cocktails that ES prepares exquisitely, can be made “ancient or modern” and both ways are DIVINE. The coming weeks will allow the bar to settle itself and really shine as the premier hang out (and GREAT party venue) on Commonwealth Avenue. I look forward to many evenings of decadence at one of my new favorite spots!
I’m not a huge fan of burgers. But I know a damn good one when I eat one.
My friend was interning in New York over the summer and her office would send her out to pick up burgers for lunch. Finally, Katie tried it and understood why it was worth the car they sent for her, and she took me to the hell’s kitchen location of 5 Napkin Burger for dinner.
I decided to try this burger of 5 napkins, assuming that surely the namesake of the restaurant would be at least remotely satisfying. It was so much more than that. It oozed. It dripped. I felt the sensation of the taste of this burger throughout my entire body and as I chewed each bite was more rich and delectable than the first. This is the best burger I’ve ever had.
I don’t even like half the ingredients, but together they do something WILD. There’s one in the Prudential Center, and Katie and I frequent it more than the average post-freshman-fifteen college student should. Some things, like anything with a rosemary aioli, are just worth it.
I was a senior in high school. I had been watching General Hospital at 3pm every weekday since I was in the womb. I was a major Drama Club nerd, and loved acting. I was looking at Boston University for the first time and touring the College of Communication.
I had to come to BU. I had to be on Bay State. Period.
Fortunately, the admissions process worked out nicely for me and by the time I arrived on campus freshman year I knew which club email list I wanted to join.
In auditions, I remember choosing to read for the role of Olivia Montgomery because she seemed the most like Blair Waldorf, my beloved character from the CW’s Gossip Girl.
I got a callback. I was ecstatic. I read again for Olivia. This role needed to be mine. A week later, I got a call from an unknown number, and was offered the role because they “really loved the bitchy Blair Waldorf quality” I brought to the role. Win. Destiny.
I haven’t looked back since. 5 seasons and many episodes of elevator fires, marijuanna scandals, sex, drugs, and murder, and Bay State has been one of the best experiences of my college career. It was a great way for me to satiate the part of my appetite that wanted to act, but try something completely different from musicals and plays. The production is entirely student-run and is a true testament to what students with an affinity for daytime TV can do when they get together on Tuesday evenings. The entire cast and crew is brilliant, creative, hilarious, and Bay State will be something I miss more than anything when my time at BU ends.
**THIS IS A TOTALLY BIASED POST ON ABOUT 602937469 DIFFERENT LEVELS**
That was my disclaimer. (I love HBO. I love GetGlue. I interned at HBO. This is a biased post.)
I was honored to intern this past summer in the Digital Marketing & Social Media department of HBO in New York. As a social uberfan, getting to see how the network leveraged social media and their networks to engage audiences and fuel conversations (two of the most over-used phrases #ever, but nothing else accurately describes the outcome of a great social strategy…) was remarkable.
In particular, HBO’s work with GetGlue was very cool. GetGlue is the social network that works like “foursquare for entertainment” and users can check in to the show they’re watching, for example, and share their viewing experience with their friends while gaining “stickers” and other virtual rewards.
HBO, however, took the platform further to offer more to fans of HBO shows. In anticipation for the newest season of True Blood, HBO worked with GetGlue to make stickers that would allow users to obtain the virtual reward of the sticker (bragging rights), and then every few winners would randomly win a special sticker that would win them a bottle of real-world Tru Blood. A simple promotion, that goes above and beyond the expected, and solidifies the fans’ relationship with the show, rewarding them in all sorts of ways! Their victory is shareable, and continues the fandom. What a brilliant use of the platform at a time when many brands are in the process of navigating the emerging social space. Check out what GetGlue’s blog had to say about the stickers here.
Last October, my dear friend and fellow COM (College of Communication, the communication school within Boston University) student, Chris Wilcox approached me with a “quick biddie problem.” Adopting the long-adored COM concept of biddidom (being a typical, cliche, CHICK, chatting via Blackberry, rocking Uggs, and so on), Chris proposed that I be the Miss to his Mister COM and compete in BU Programming Council’s annual Mr. & Miss. BU Competition. Two students from each of the 9 schools and colleges at BU compete to wear the official Mr. and Miss BU crown, and they get tickets to some hockey game that seems to matter a lot to everyone, excluding sports-pass waiving me.
Favorite Decade Day: 60's Mad Men!
I was absolutely honored to become Miss. COM, and after a week of themed picture-taking and Facebook blasting preparation, at 7pm on Saturday, Chris and I donned our scarlet and white sashes to begin our rapid descent to rest among the other well-meaning COM hopefuls who were robbed of the chance to tweet about a University pageant victory.
Past COMtestants (Mr. and Miss BU contestants from COM) always seemed so naturally to fit the role of Mr. and Miss BU that most students make the assumption that victory is only follower-count deep. This is not the case. Let me say, Mr. and Miss CFA can rock the CFAsbah, and our questions were biased and unfair. #obvz.
Learning the opening dance sequence was the greatest challenge we faced, but fortunately my high school Drama Club Presidency (*rubs dirt off shoulders*) was spent learning many a box step, and I can work jazz hands better than Sharpay Evans.
Sharpay and Ryan, of High School Musical, dance and bop to the top
The Newlywed Game meant each contestant had to know enough about the other to guess whether they preferred Starbucks or Dunks (EASY. CHRIS IS SO DUNKS. I AM SO STARBS.) Chris and I have known each other since freshman year, so we assumed we had this in the bag. Alas, despite having found one another in a group ice breaker at the third Admissions Ambassador meeting in January of 09, Chris and I could not properly identify one another’s preferred newspaper publication. Sorry, panel of question-concocters, there’s about A BERJILLION to choose from. #RIGGED.
Then the contest moved on to “Name that Hashtag” which put far more pressure on us than I could ever have imagined, and Chris and I froze and bombed COMICALLY and miserably when given random pictures to assign witty hashtags to. #twaddictproblems
Lastly, it was time for “TALENTS.” This was the big make or break of the show, and naturally Chris and I rewrote the lyrics to the Spice Girls classic “Wannabe” at 1pm that day, because in COM we major in #procrastination. If I do say so myself, our performance was not the absolute worst, and nothing we could have done could have lived up to the mastery of some of the other schools. I mean, CFA CLEARLY has an advantage here. Then again, one would think we’d have a leg up in the hashtag round, so #nevermind.
When it came time for deliberation, counting @DeanElmore as a follower on Twitter did NOT help the votes, and we regretfully relinquished our hopes to Mr. and Miss. CFA who did genuinely perform astoundingly overall.
Despite a treacherous defeat, Chris and I had an absolute BLAST participating and making fools of ourselves in front of the entire student body. All’s not lost, I got to put that I was Miss COM on my Linked In page, and I kept my sash. To be buried in. From that time I peaked senior year of college.
A big thanks to everyone that came out to support us!!
I love lamb. Inspired by Lambfest ’11, when cooking for my roommates this week, I decided lamb was indubitably going to be on the menu. I come from a family of great cooks, so I have always loved good food and cooking. Home-cooked meals have always been a relative normality in my apartments, and why not, when cooking can often be just as easy as trekking down the block to Raising Cane’s? (Which by the way, when done properly, can be pretty darn delicious in its own right, my first impressions about that place were way off.)
For the lamb, I couldn’t open the tin of the rub that I picked up at Lambfest, so I just concocted my own with some of my favorite herbs and spices. I cook with a lot of rosemary so I added some (read: a lot) of rosemary. (ALWAYS. ALWAYS ROSEMARY. ROSEMARY CHICKEN. ROSEMARY POTATOES. ROSEMARY CHOCOLATE CAKE. ROSEMARY’S THE BEST BEST BEST!) Though I detest the licorice taste of fennel, fennel seed is my ABSOLUTE favorite, and I love it in sausage and on some meats. With the richness and heartiness of the lamb, fennel seed is perfection. I finished the chops off with some garlic, soy sauce, olive oil, salt, pepper, (the usual), and popped them into the broiler until they were done!
I have always loved radiatore pasta, and whoever claims that all pasta tastes the same: never eat pasta again. You are not worthy. Radiatore pasta tastes better than all others; wagon wheels come in a close second. The supermarket on BU’s campus does not carry enough radiatore variety, and I had to settle on some weirdo veggie brand of radiatore pasta that apparently gives you like 19 full servings of vegetables? It just tasted like pasta. Doused in pesto and parmesan, obviously. My roommates last year all loved parmesan cheese almost as much as I do, and it was a running joke that we were “parmesan people” because we would go through 5 containers of the store-bought cheese every 2 weeks. (I actually don’t think that’s such an exaggeration.)
Spinach is one of my favorite veggies, and it’s so easy to prepare! I hate how you buy a whole package thinking it’s this monstrous amount of green and then when it’s sautéed there’s enough for maybe 1.5 portions. Spinach is all water so it shrivels quick and magically disappears in the pan, but I love sautéed spinach in a pan with some olive oil, soy sauce, garlic, salt, and a tiny squirt of lemon for some zest.
The meal was the perfect satisfaction for my extended lamb cravings, and the indulgence was a simple, practical meal on a Sunday night. #DELISH
I am not a “foodie.” I really like eating good food. Lamb is one of my favorite foods. If lamb, tuna tar tare, or truffle oil are anywhere on a menu, I indubitably will be ordering those menu items. When I heard about the American Lamb Pro-Am LAMB FEST in Boston for the reasonable rate of $25, I knew I couldn’t miss it. My friend Mister Wang is a foodie, and on Sunday we ventured to Hotel Marlowe in Cambridge to stuff our faces with LAMB.
Russell House Tavern’s Chef Michael P. Scelfo & Doves and Figs‘ Robin Cohen served up an Autumn American Lamb Roast Stuffed with Lamb Apple Sausage and a sweet jam that was perfectly sweet and savory, and ended up winning the competition.
My vote went to Pigalle’s Chef Marc Orfaly and the bloggers of Just Add Cheese. Their Moroccan Style Lamb Chapati was #beyond. I don’t even like Moroccan food and it was just the right amount of curry that didn’t overwhelm the dish, and TWO TEXTURES OF LAMB!? I helped myself to three portions. Sorry I’m not sorry. It was absolutely splendid and cucumbers will subsequently never be the same for me.
Runner up for me was Bambara and Cave Cibum‘s Pumpkin Rice-Stuffed Lamb Roast. It won visually and tastefully in my book (but nothing was like that darn Moroccan dish). The colors were the purdiest, and the dish itself was equal parts seasonally appropriate and delicious.
Phoning it in in last place for me was KO Prime‘s Roast Lamb tacos that weren’t anything particularly special when compared with the other dishes. I only had one helping of the tacos, while the other dishes got at least a second try for my vote.
American Lamb also provided a rub that I intend to douse lamb in this week, and my phone and computer are now bedecked with their delightful I Heart Lamb stickers. While I personally think the Moroccan Lamb was the greatest lamb dish ever to be prepared, the jam and Lamb Roast deserved to win just as much, as all the dishes were genuinely incredible, and I’ll usually enjoy lamb prepared in any possible form. Congrats to the scrumptious winners, and I’m off to finish digesting this unfortunate, but well worth it, food coma. #stuffed
Greetings from the Dunham sisters! Like so many before us (including Dr. Phil and Bret Michaels) we are on tour and we couldn’t be happier. This Tumblr will be a place to share the inspiring things we are seeing/hearing/eating across the country, with a focus on feminist history, radical tour fashions and arguments we have about which one of us our parents love more. Also keep a lookout for foreign book covers and rude dogs. Happy trails!
Look, my entire life, I’ve been obsessed with trying to live the life of a writer just full of loneliness and suffering. But over the last two weeks, what I have finally realized is that the worst possible draft of my life is the one without you in it. I hate it, Gretchen Cutler, but you goddamn floor me.
There’s only one way this ends; whether it’s in a week or in twenty years, there’s horrible pain and sadness ahead.